Nestle to buy husband-and-wife startup that makes plant-based meals

This is yet another key indicator of where food business planning is headed.  It has positive implications for the kinds of products and services our Midwest Food Products Association (MWFPA) region can excel at.

"Food giant Nestle announced Thursday that it is buying a California-based husband-and-wife startup called Sweet Earth that specializes in plant-based frozen meals.

The Swiss company, known for food brands like Lean Cuisine and Stouffer’s, said the deal is aimed to increase consumers growing desires for healthy, vegetarian options.
"This segment has been identified for us globally as a key area a few years ago," Wayne England, head of strategic food operations at Nestle said in a statement. "Giving the world better access to vegetarian-based or plant-based food is something we want to do."
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Read the article here:   Nestle to buy husband-and-wife startup that makes plant-based meals

Related article at Fortune:  Nestle is Buying Vegan Food-Maker Sweet Earth


Midwest Food Products Association  

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